Introducing Astron Energy: Caltex Announces Rebranding

Caltex, one of South Africa’s top five petroleum brands, has announced that it will rebrand itself under the new name Astron Energy, comprising one of the regional industry’s largest ever logistical undertakings.

The rebranding of over 850 Caltex-branded service stations in South Africa and Botswana will take place in phases over the next few years in an attempt by the company to consolidate its operations and unify its brand identity.

Following the 2018 majority acquisition of the former Chevron SA – Caltex’s parent company – by commodities giant, Glencore SA Oil Investments, Astron Energy has been operating Caltex under a license agreement.

Guided by extensive public research and the tracking of innovative market trends in retail fuel, Astron Energy has promised a fresh branding campaign that features new offerings and experiences in both fuel and non-fuel retail for customers.

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Source: EnergyCapitalPower

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