Low insurance uptake in Africa is somewhat due to the traditional distribution of insurance policies. They customarily rely on brick-and-mortar channels to sell and process policies. This takes a long processing cycle and has poor customer satisfaction and higher distribution costs. 

Sequentially, the ways premiums are paid is affected. From the McKinsey report in 2018, the total gross written premiums (GWP) in Eastern Africa was $3.3 billion. In comparison, South Africa did $48.3 billion worth of GWP that same year.

For this reason, CEO Jihan Abass founded the company in 2018 to democratize insurance products in Kenya.

“For us, the main problem we wanted to solve was that 97% of Africans don’t buy insurance. We were trying to understand the methodology behind that, especially in Kenya where there are over 50 insurance companies but the penetration level is 2.4%,

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