Spotify takes big dive into Africa

In 2019, 35 percent of music streaming subscribers worldwide had a subscription with Spotify, making it the biggest music streaming platform in the world. Except that “the world,” in that context, meant 79 countries that mostly exclude Africa.

Spotify has existed for 13 years and in all that time, it’s essentially ignored the African market, barring the isolated launch in SouthAfrica and a handful of North African countries in 2018. All these years, Spotify has basically kept away from Africa’s music streaming scene. Until NOW.

On Monday, February 22, the Swedish-born company revealed that aggressive plans were already in motion to see it enter 80 new markets in the coming days.

Of those 80 new markets, 39 are countries in sub-Saharan Africa, including Cameroon, Côte d’Ivoire, Ghana, Kenya, Namibia, Nigeria, Senegal, SierraLeone, Tanzania, Zimbabwe and several others.

See full list: https://lnkd.in/eW3wkNx

Original article on WeeTracker: https://lnkd.in/esse6-M

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